Mambino Organics was founded with a mission to create healthy, effective skincare products that are safe for the whole family. As the business continued to grow, the product line expanded by the dozens, while the footprint spread across continents. Unfortunately, consistency was lost amongst the changing products, modified logos, and disjointed visual language. There wasn't a clear distinction between product categories, so it was difficult for consumers to find the appropriate product for their needs. And as the children's line grew to accommodate children of all ages, its packaging and messaging did not. The feedback communicated that both customers and international distributors were feeling frustrated.
One of the first tasks was to update the visual identity to reflect the more gender neutral and family friendly that Mambino Organics has continued to grow into. By incorporating a round sans-serif similar to the original and define a simplified version of its existing brand colors, we were able to maintain a sense of familiarity. De-emphasizing the "mam" to reflect its expanded gender-neutral product offerings and repositioning the leaf in place of the accent gives the logo a more modern, memorable, yet approachable look.
Once the visual identity was redefined, the next goal was to address the disjointed and outdated packaging. We established a system of color and leaves that clearly defines while cohesively connecting the categories. By evaluating stakeholder concerns and the client's logistical needs, we were able to refine box, bottle type, and pump/spray options that were easier and more enjoyable for customers to use, could sustain various shipping and fulfillment requirements, saved the client both money and time, and was more environmentally friendly.
This process began with a design audit of the current website, followed by user research to understand the needs of the target audience. Based on the findings, we defined a new visual design direction, which was then tested and refined. The new design included changes such as layout, typography, color scheme, and imagery to make the website more visually appealing and user-friendly. The new design and branding were implemented throughout the website to create a cohesive and modern look and feel, as well as to improve the overall experience.